To elevate the sport and industry of mountain biking/cycling as accomplished athletes, leaders, and experts in our communities and professions, in conjunction with our partners and fans through our influential reach, dedicated engagement, and active endorsement.


Defining professionalism in amateur athletics, and professional athletic development as leaders among the most visible and influential amateur mountain bike racers to hit the circuit since the 1990’s.  Now in our 10th year, we continue our campaign to elevate participation and awareness in our sport, and the promotion of the individuals and institutions supporting it.

Boulder, CO USA