Mission

Elevating the sport and industry of mountain biking and cycling as accomplished athletes, leaders, and experts in our communities and professions in partnership with our sponsors and fans through our influential reach, dedicated engagement, and active endorsement.

Description

Defining professionalism in amateur athletics and professional athletic development as leaders among the most visible and influential amateur mountain bike racers to hit the circuit since the 1990’s.  2013 continues our campaign to elevate participation and awareness in our sport and the promotion of the individuals and institutions supporting it.